If New York, London, Paris and Milan have been the traditional compass points of world fashion, Lagos has typically not even figured on the map.
But according to Penny McDonald, organizer of the Arise Magazine Fashion Week held in Nigeria's largest city last week, that is unlikely to be the case for much longer.
She said the event, which drew 77 designers and big names including supermodel Alek Wek, British couturier Ozwald Boateng and up-and-coming model Dudley O'Shaughnessy, had gone a long way to establishing Lagos as Africa's fashion capital, a city with international style credentials.
"It's raised the bar," said McDonald, international managing director for Arise, a title which describes itself as Africa's global style and culture magazine. "Everyone knows it's New York, London, Paris and Milan -- and we see this as the fifth destination now. We're hoping to make Lagos a fashion destination, part of the fashion season."
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