Brazil apart, publishers are struggling to persuade the growing middle class to read more books

TINY fingers wiggle through the holes in the pages of “A Moverse” (“Let’s Get Moving”), a children’s picture-book that lets readers pretend their digit is a cat’s tail or penguin’s beak. While managers in suits talk print-runs and profits in one hall of the Guadalajara International Book Fair, the world’s biggest Spanish-language literary get-together, shrieks of excitement can be heard from young customers in the children’s area next door.

Para continuar a ler o artigo, basta ir até ao The Economist Job Board (Publishing in Latin America).